For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building(…)
Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes(…)
With the assortment of possible startup events and programs available – from Launch Weekend to Startup Accelerator to Business Incubator – it’s difficult to know exactly what each entails and whether they’re applicable to you. As a start, here are some handy startup program definitions so you can better understand the broad nature of each(…)
See all blog posts on startups and Growth Marketing
According to Y-Combinator Founder Paul Graham, “A startup is a company designed to grow fast…the only essential thing is growth. Everything else we associate with startups follows from growth.” Growth is the defining essence of a tech startup, and yet it is illusive.
Shikhar Ghosh’s study of 2,000 VC-Funded companies concluded that 90% fell short of a specific growth rate or date target, and that 30% liquidated all assets. In the early stages, founders tend to focus on 2 things: creating the product and gaining funding. When one or both of these are in place they then turn around and ask “How do we get those things called customers? How do we generate growth?”.
The Growth Marketing Masterclass provides startup teams with know-how and techniques gained from break-out startup case studies, founder insights, thought leaders and research, all melded into an end-to-end framework for kick-starting, accelerating and sustaining real customer and revenue growth.
Pitching is not a one-off event. It is not a slide deck. It is a process…a campaign. To successfully gain funding and, critically, to secure investment partners who fit with your style and beliefs, and who can add value beyond merely providing cash, you need to think like a marketer. The Pitch Masterclass provides a proven formula for constructing, preparing, and delivering a winning investment ‘campaign’, guaranteed to gain funding quicker, at a higher level, and from stronger calibre, more valuable investment partners:
1. create something of value
2. add in remarkable
3. understand your (investor) target audience…intimately
4. have a unique and compelling story
5. tell it through ‘content’ – pitch decks, emails, videos, etc.
6. seed the influencers – you won’t get into an investor directly, you need middlemen
7. optimize the engagement funnel – how do you get them to open your email…then your attachment…then set up a meeting…
8. maximize the performance at ‘point-of-sale’ – what do you need to do when you’re in the room?
9. extend the follow-through – you won’t walk out with a cheque!
Based on insights from pitches that have successfully secured significant funding rounds, together with thought leadership from entrepreneurs and leaders within the global startup community, the techniques, practices and principles presented have been demonstrated to deliver results. The Pitch Masterclass now gives you the opportunity to learn them, apply them and experience the success of becoming a master pitcher.
If you can’t stand the heat, stay out of the pitchin’
Jonathan Ive joined Apple in 1992. He has gone on to be the inspiration, catalyst and driver behind products that have revolutionized technology, industry sectors and consumers’ lives across the world. He was the innovator and obsessive problem-solver to the visionary perfectionist that was Steve Jobs. This symbiosis re-built and re-defined Apple to become the world’s second(…)
Looking what tools and services to use for setting-up and marketing your startup? The following directory comprises apps, tools, software and services that are available to startups and early-stage businesses – for free or at low cost – to enable you to set-up, develop, launch and scale your marketing presence and programs.
I support startups and early-stage businesses by providing them with Growth Marketing tools and know-how to enable them to craft their stories, go-to-market, gain traction and scale for real and sustainable customer and revenue growth.
With 20 years experience in Growth Marketing for tech businesses across sectors including Internet, Mobile, Games and B2B IT, I work directly with founders and startup teams on the activities that will drive growth – NOT buzz-word laden, high level ‘strategies’, but down-and-dirty practical tools, skills and know-how that are relevant to their context. I act as a mentor, advisor and speaker on numerous Incubator and Accelerator programs including: Techstars, Oxygen, ignite100, dotForge, Entrepreneur First, Accelerator Academy, Launch48, Springboard and Dreamstake; as well as a judge for pitching competitions such as Startup World and Tech City News Elevator Pitch.
Give me a shout: [email protected] @WebbJS