Helping companies, brands & individuals to grow through crafting, delivering & proliferating their stories.
A New Marketing Challenge
We’re entering a new paradigm in the way that we engage, communicate, learn and interact with audiences and customers, no matter what industry or market we operate in. Some of the pillars upon which Marketing best practices have historically been built still hold true, many – if not most – don’t. We therefore need to change our understanding and thinking if we’re to successfully relate to audiences who are more connected, engaged, opinionated, aware and empowered than ever before.
Where To Start
Get2Growth helps marketers, businesses and brands in this new paradigm by providing them with the know-how, strategies and tools to drive customer and revenue growth through:
- discovering, defining and validating their value propositions
- crafting and telling their stories through content and social engagement
- getting noticed in increasingly fragmented and cluttered markets
- creating demand, attracting, acquiring and converting new customers
gaining returning customers, advocates and super-fans
Insights & Perspectives
Get2Growth is my personal blog – I’m John Webb and I bring over 20 years of insights and perspectives on Marketing. I’ve worked on big brands such as Heinz, Yahoo! and Virgin; I’ve worked on mega games titles such as Lara Croft Tomb Raider and Grand Theft Auto; and I’ve worked with a lot of embryonic start-ups. And no matter how big or small, or how long that brand’s been around, how they craft, deliver and proliferate their stories has been the critical factor to how fast and sustained they’ve grown. The insights and perspectives that I’ve gained through these experiences can help you to find short-cuts to best practices, get ideas from how others have met your challenges, and help you to better understand the principles for attracting, engaging and gaining buy-in from audiences. Growth is not a result but a process, and I want to help you fuel that process to achieve beyond the results that you’ve seen or are expecting. So, want more customers who are more active, engaged and happier, who’ll actually do your Marketing for you? Then read on and be sure to let me know what you think.